PENNY TERRY – Creative Director

Penny Terry loves a good yarn because she knows good stories are the quickest and most effective way to make people care about who you are, what you do and why it’s important (word!). She’s spent more than a decade as an ABC radio presenter, broadcasting upwards of 20,000 stories from diverse perspectives (she’s probably interviewed your Mum).

Penny is known for her innovative approach to storytelling, listening carefully and asking the questions that don’t occur to others. She has a real knack for helping people feel heard, allowing them to confidently share their perspectives, stories and experiences in a way that makes others take notice. She now helps people and organisations tell their stories and create their own willing tribe of advocates.

As a speaker, facilitator, mentor and trainer Penny champions storytelling, drawing from the thousands of stories she’s collected and shared throughout her career to date. She demonstrates how good storytelling skills are critical along the path to influence and can change conversations from outrage to empathy and inspire collaboration over competition.

Penny shows audiences how to take the fear out of contributing to public conversations as she unpacks authenticity, the science of opinions and the power of emotion and vulnerability. She always wanted to be a rockstar and now sings to her kids (and colleagues) whenever she gets the chance.

Sit down with Penny and see for yourself how many ideas she has that will help bring your project to life

  • Judge, Australian Podcast Awards, 2023

  • Guest Presenter, Thought Leaders Business School, 2023 - present

  • Guest Lecturer Australian Film, Television and Radio School, 2021 - 2022

  • Thought Leaders Business School, ongoing

  • Winner - Best Wellbeing Podcast, Australian Podcasting Awards, 2021

  • Bronze - Best Lockdown Podcast, Australian Podcasting Awards, 2021

  • Winner - Best radio program ‘talks’ Community Radio Awards 2021

  • Mental Health First Aid, 2020

  • Trauma-Informed Practise, 2020

  • Winner 'Best New Radio Program' Community Radio Awards, 2020

  • Speakership, The Art of Speaking, 2019

  • Telstra Business Woman of the Year ‘Public Sector and Academia’ Tasmanian Winner, 2016

  • Telstra Business Woman of the Year National Finalist, 2016

  • High Impact Presentation Skills – Dramatic Difference, 2017

  • An Introduction to Broadcasting (ABC radio - 2008)

  • Bachelor of Arts (Media Studies), 2003

  • Professional development in media law, audience engagement, writing for online and social media management

  • WWVP 932027436